Learning to read was really a big deal for me. One of the things I discovered was that people have a great difficulty writing my name correctly. I’ve experienced it so many times by now that I find it neither surprising nor annoying.

This week was a bit special with higher frequency of errors than usual on account of my talk. First I became Marko Semastur. Then a day or so later Makro Samastur was in vogue, which it’ll remain to be until the subtitles on footage are changed. I find the tech pimp connotation of Makro highly amusing, but not quite a T-shirt material.

I was talking to a friend yesterday who’d like to put up a website displaying his work and sadly discovered that domain with his name is already taken. I suggested a use of simple to remember name, but I can’t say I persuaded even myself.

What I’d like to know is how important do you think is your name or the name you choose for a company for your recognition and success?

I’ve been going back and forth over this and I can’t say I’m any wiser.