iTunes price hike

  • Written by: Marko Samastur
  • Published on:
  • Category: Company

I’m not sure if there’s still a custom in our primary schools to go on a few days long school trip at the end of last year. I know there used to be one when I was there.

We went to Vis , a small and beautiful island in Croatia, which back then was still in the same country. It was the end of May, when sea is still very cold, at least if you’re not used to that sort of temperatures. We weren’t and were basically stuck for a few days in a small village with nothing to do. That was back in the days, when there was no gameboys, portable DVD’s or whatever entertains kids today. However there was an ice cream parlor, where a scoop of ice cream costed only 1000 DIN compared to 2500 DIN back home.

So for three days my friends and I were regularly visiting that shop, buying copious amounts of ice cream. I haven’t spent even 1 DIN on it back home, because I thought it was too expensive. I spent more than 100 000 there, because it was so ridiculously cheap and I wasn’t alone doing it.

Lucky for me I didn’t get a bellyache, but I did get a lesson on how cheaper pricing doesn’t necessarily equate smaller profits. Odd that music industry still refuses to accept this.