I'm a human, dammit!
I’ve changed a lot and a lot has changed for me, since I started my company. Among other I’ve became much more aware of the way businesses deal with me as a customer. Maybe it’s just me, but it usually sucks beyond belief.
Customer relationship management.
I’ve never heard anyone with a successful marriage describing living his relationship as managing it. If you give it a name like this, you’re off in a wrong direction already. No wonder dealing with most companies for me has an appeal of a full-body wax depilation.
There are rare exceptions. One of them is Tomaž, a computer hardware dealer who can get you practically anything you need. All it takes is an email with a short description of what I’m looking for and in shortest time possible I get it delivered personally to my doorstep. There’s no unnecessary bureaucracy, no trying to sell me something I didn’t ask for and I get a good price. In short, it’s a great service that leaves me to focus on really important stuff. And Tomaž gets more business from me than he would probably otherwise.
Why is this so hard for others to learn?
By the way, if you need to buy computer hardware and you want to get a good price with as little fuss as possible, please let me know and I’ll send you his email address.